When creating or redesigning a website, it’s important to keep in mind the needs of modern customers. They expect websites to be visually appealing and easy to use, with a mobile-friendly design. If your website doesn’t meet these expectations, you’ll likely lose customers to your competitors. With this in mind, here are some of the most common design trends in 2022!

Mobile Friendly Design

More and more people are using their smartphones to browse the internet, so your website must be designed for mobile devices. This means having a responsive design that automatically adjusts to the screen size of the device being used; it also means keeping the amount of text to a minimum and using large, easy-to-read fonts.

If you browse using your mobile device, think about how annoying it is to have to zoom in to read the text on a website that isn’t designed for mobile. You’ll likely leave that site and go to one that is designed for mobile devices; make sure your site isn’t driving away potential customers.

Minimalist Design

Gone are the days of website designs that are overloaded with graphics, videos, and other elements. Modern website design is all about simplicity; think of Apple’s website, which uses white space effectively to give the eye a break and focus on the products. When you’re considering your website design, think about ways to use white space to your advantage rather than attacking all visitors with endless features.

Simple Navigation

Your website’s navigation should be easy to understand and use. Avoid using drop-down menus, which can be confusing, especially on mobile devices. Stick to a simple navigation bar with clearly labeled tabs so visitors can find what they’re looking for quickly and easily. Also, use internal links to help visitors move around your site without having to backtrack.

Offer Great Content

Regardless of what devices people use to view your site, they’re looking for great content. Write clear, concise copy that’s free of typos and easy to understand. Use headings and subheadings to break up your text, and include images, infographics, and videos to further engage your readers. Additionally, be sure to update your content regularly to keep people coming back for more.

Optimize for Search Engines

If you want people to find your site, it’s important to optimize your content for search engines. Use relevant keywords throughout your site, and make sure your titles and descriptions are clear and concise. Furthermore, link to other relevant websites and blogs to help improve your search engine ranking. If you need help with any of this, work with a digital marketing agency that gets results.

Create a Central Theme and Message

When customers visit your website, they should know what you’re all about within seconds. That’s why it’s important to have a central theme and message that’s conveyed effectively. Everything on your website — from the colors to the images to the copy — should support this theme. If it doesn’t, it needs to be removed.

Keep the Homepage in Mind

Your homepage is the most important page on your website. It’s the first page people will see when they visit, so it needs to make a strong impression. Keep your homepage simple and focus on creating a powerful headline, using strong visuals, and including a clear call-to-action. Some must-haves for an effective homepage include a brief description of what you do, testimonials, and social proof. Of course, you’ll want links to other pages to accommodate all visitors!