Banners have been one of the most important marketing tools for several decades. You can find all types of banners at marketing events, tradeshows, fundraising events, etc. You can also find these banners inside or outside retail stores, hotels, and other business locations. A custom-designed banner can do great things for your brand. But, regular, stand-alone banners are not the most cost-effective marketing tools out there.
Retractable or “roll-up” banner stands are slightly modified versions of regular banners. While regular banners need to be hung or attached to walls, these banners come with spring-like mechanisms. The bases of roll-up banners come with springs. Ever seen how projector screens operate? The banners roll out and go back into their bases, just like projector screens.
This mechanism makes retractable banner stands incredibly easy to operate. Users can essentially roll up or roll down these banners anytime they want. Setting them up at busy events is easier. Protecting them from the rain is easier. There are several other benefits of “roll-up” banners. Let’s explore them.
Roll Up Banners Perform Better in Crowded Locations
The average consumer stares at a banner for six seconds (or less). Whether you’re promoting your brand at a busy tradeshow or in a crowded mall – optimizing these six seconds is vital. Traditional banners often get overlooked at busy events because they’re not that interesting to look at. Banners that “roll-up” or “pop-out” are far more interesting to look at. That’s why these types of banners generally perform better in crowded locations.
Plus, setting up retractable banners is also easier. At busy tradeshows and marketing events, brand representatives get little to no time to set up their promotional tools. In terms of set-up and assembly, retractable banners are the easiest marketing tools of all. Rolling up and down these banners requires no expertise or time. Hence, brand representatives can dedicate their full attention to their target customers without worrying about incorrect banner installations.
Roll Up Banners are Easier to Transport
Another advantage that makes roll-up banners better than regular banners is their portability. These banners can be retracted back into their cartridge bases within seconds. These cartridge bases can be easily fit inside small bags. Place the bags in the back of your car and keep traveling with your custom-printed banners. Visit the next event and use it again for cost-effective promotions.
The frames of these banner stands are very light. They’re typically made of durable aluminum or plastic. Either way, these sturdy and flexible frames make roll-up banner stands even easier to store.
Retractable Banners are the Most Cost-Effective
Having a well-designed retractable banner stand at a promotional event is basically like having a trump card. Your banner stand is guaranteed to draw the attention of your target consumers. This efficiency makes roll-up banner stands highly cost-effective. Several small business owners have had to cut their marketing budgets by up to 15% due to the pandemic. For such businesses, buying reusable and cost-effective roll-up banner stands makes total sense.